That which is really great doesn’t have to advertise. No labels are needed, no commentary, no infomercial. If it’s great, it’s great. If you beat into my brain how unbelievable something is, I’m less likely to believe.
But that’s just me. And, I’m probably wrong… but I won’t label it.
Of course, labels for poison are fine. That kind is a good thing. A very good thing.
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And be sure to check out the latest Bob the Squirrel and Squirrelosophy collections: at one point, the kid had A LOT of potential and that’s one way of doing it… along with all the other Bob the Squirrel books… if you haven’t already.
